Located in the historic Uxbridge House, the new HR gallery in London brings together interiors, design, gastronomy and hospitality on five restored floors with Foster + Partners.
HR opened in London one of its most ambitious operations on the international luxury interior market. The new HR London, The Gallery in Mayfair, occupies the Uxbridge House, in Burlington Gardens, a historic address between New Bond Street and Savile Row, in a region associated for decades with high standard consumption, tailoring, art galleries and luxury trade in the British capital.
Second Wallpaper, the American brand of furniture and lifestyle installed its first London gallery in a rare Palladiana mansion, originally designed in 1721 by Italian architect Giacomo Leoni. The project was restored and reimagined in collaboration with the Foster + Partners, British office recognized by large-scale architectural interventions and careful relationship between heritage, technology and space experience.
The operation consolidates HR's strategy to transform interior retail into a cultural and gastronomic destination. More than a store, the space functions as a brand gallery, articulating furniture, architecture, library, restaurant, wine bar, tea salon and living areas in a continuous experience. According to the report of Wallpaper, the project unifies four buildings in five levels, adding more than 5,000 square meters.
A historical mansion as a brand scenario
The choice of Uxbridge House is not just set. The building integrates the architectural history of Mayfair and appears documented by British History Online, which records the original construction between 1721 and 1723 and its relationship with Giacomo Leoni. This historical basis gives the project an unusual symbolic weight in contemporary retail, especially at a time when luxury brands seek spaces capable of transmitting permanence, repertoire and cultural legitimacy.
HR arrives in London after advancing through other European markets. A Wallpaper recalls that the brand had already opened RH England in Aynho Park, historical property in Banbury, in 2023, before expanding to cities such as Paris, Milan, Brussels, Madrid, Munich and Düsseldorf. A Elle Decoration also contextualized the opening as part of a broader global strategy, associated with the repositioning of HR as an integrated brand of furniture, hospitality, design and experience.
On the ground floor, visitors enter a Roman Doric portico and arrive at the Architecture & Design Library, a library dedicated to architecture and design. A Wallpaper reports that the environment gathers European oak floors in fish spine, plinths with museological language and rare works, including an italian edition of 1521 de Architectura, from Vitruvio. The reference is consistent with the architectural narrative of the brand, which uses proportion, materiality and classical heritage as part of its visual identity.
Interiors, gastronomy and hospitality
The project is not limited to the exhibition of furniture. The gallery includes Wine Bar, Tea Salon and The Dining Room, a restaurant located in the old banking hall. Second Wallpaper, the environment has 136 places, Roman columns lacquered in champagne tone, ceiling worked with gold leaf and chandeliers of Venetian glass blown by hand. The menu, also according to the publication, includes British classics such as rib roast and fish and chips, prepared in Molteni rotisseries.
This fusion between interiors, gastronomy and permanence is central to understanding the strength of HR London. In contemporary luxury, brand experience no longer depends solely on the product. The physical space began to function as a platform of relationship, cultural scenario and argument of value. The gallery in Mayfair inserts HR into a circuit in which interior design, premium hospitality and heritage architecture reinforce each other.
On the upper floors, the matter of Wallpaper highlights the presence of the historical halls of Piano Nobile, with 18th century ceilings attributed to the stucco master Joseph Rose, now occupied by the interior HR collections. There are also spaces signed by designer and hotel girl Anouska Hempel, including The Perch at HR London, with Absolute Nero marble bar and Ottoman-inspired terrace garden. Hempel's presence reinforces the reading of the project as a hospitality experience, not just as a showroom.
The third floor houses a kind of protected garden under a large skylight, with Outdoor HR, fountains, trees and open fireplaces. The proposal brings the domestic universe closer to the language of hospitality and private clubs, an increasingly frequent movement between brands who want to occupy consumer time, and not just dispute their attention at the point of sale.
Mayfair as a strategic address
The location also helps explain the project's ambition. HR London is opposite the Royal Academy of Arts and close to traditional London luxury axes. The official address of the mark appears on the location page of the HRIn seven Burlington Gardens. The choice brings the company closer to an audience that circulates between art, fashion, design, jewelry and gastronomy, segments that make up the imaginary of Mayfair.
For those who accompany architecture and interior design, the new HR gallery is relevant because it shows how luxury retail is approaching curative models. Space sells furniture, but it also organizes a world view. By restoring a Palladiana mansion, installing an architecture library, opening restaurants and creating contemplation environments, the brand transforms the purchase as a result of a broader experience.
This movement dialogues directly with the evolution of the luxury market. Sophistication is no longer just in the rarity of the object, but in the ability to build context, atmosphere and memory. In London, HR seems to be betting exactly on this territory. The gallery in Mayfair does not present itself as a simple entry into the British market, but as a statement about the future of luxury interior design: less transactional, more immersive, more architectural and deeply dependent on the quality of the place.
